The attire worn by the beach-goers is similar to that worn in photos from a previous blog post at Seaview in Lower Largo - note the wide brimmed hats that children are wearing, the blouse and skirt combination favoured by the ladies and the popularity of smart hats and parasols. Although bigger and fancier hats would be worn in the evenings and for special occasions, the lady in the foreground with her back to the camera (see foot of post) is still wearing a pretty impressive piece of headgear for a day at the beach.
There are a few beach huts in the dunes to the right of the image. While some folks might have stored their belongings in their own hut, many seem to be at the beach with minimal 'stuff' - no chairs, rugs or picnics. Most were probably staying a stone's throw away at one of the many boarding houses or hotels. There would also have been a good choice of tearooms and places to find refreshment within a few minutes walk.
In the detailed image below, a row of little sand castles can be made out. There are a couple of people half buried in the sand towards the lower left hand corner. And a group of ladies are enjoying a chat in the centre foreground - I wonder what they were discussing!