The above advert appeared in the 17 September 1969 East Fife Mail, to herald the opening of the "Dolly Pop" Boutique on Leven Road, Lundin Links. The venture was run by Mieneke Addison, wife of Ian Addison who would launch the 'Yellow Carvel' in Emsdorf Street the following year (tickets for its opening event were on sale through both the boutique and the Crusoe Hotel, Lower Largo).
Advertising dresswear, knitwear and jewellery, the shop brought contemporary and exciting clothes shopping experience to the village for a short spell. This was a contrast to the original clothing shop at this location - James Gulland the Tailor, Clothier and Draper. The 'Coro Craft' jewellery mentioned in the advert above was made in the UK from post-World War Two until 1980.