An example of a Gulland's post card is also shown here (the picture on the other side was a circa 1930 view of the Leven Road shops and Lundin Links Hotel). By this time the business's description was 'Mrs Gulland, Lundin Links'.
James Gulland had died in 1914 at the age of 51 and his widow (Emma) continued the business - perhaps assisted by her daughters. The family lived in the house called 'Aldersyde' on Crescent Road. Mrs Gulland was an active member of village society (notably the Largo SWRI). She lived to the age of 90 - passing away in 1959.