The lettering above the stage reads "PIER PAVILION" and bunting is strung above the sign. Shows and their timings would have been advertised on the white rectangular board to the right of stage.
This photograph was probably taken soon after the 1926 destruction of the pier by winter storms, as the pier itself looks to be freshly resurfaced. Immediately behind the pavilion (obscured in this image) was a hut belonging to the Swimming Club and the shed to the left side of the pavilion was owned by the Crusoe Hotel. In the late 1930s the Pier Committee had plans drawn up to cover over the seating area of the pavilion. Whether the proposed canvas covered wood framework was actually implemented is unclear - if you know, please comment. During World War Two the Pier Pavilion was done away with but surely various shows, concerts and other entertainment would have taken place on the pier both before and after the existence of this particular stage.