By 1943, support for the war effort through National Savings had built up momentum and a new campaign entitled 'Wings for Victory' was launched. This was designed to recognise the part that the Royal Air Force had played in the war and followed on from the previous campaigns: Spitfire Week in 1940; War Weapons Week in 1941; Warship Week in April 1942; and a less high profile 'Tanks for Attack' campaign late in 1942. The patriotic advert below for the Trustee Savings Bank ran at the top of the front page of the 9 June 1943 Leven Mail.
Fife's 'Wings for Victory' campaign was set for 5-12 June with a target of £3,000,000 overall (half a million more than the 1942 Warship Week target). Each individual local area could set a target of their own as part of that overall objective. Largo and Newburn agreed on a target of £20,000, which at the time was considered to be equivalent to four spitfires. As with previous wartime fund-raising programmes, a committee was put together and a series of events arranged.
The notices below from the 2 June and 9 June 1943 Leven Mail show that this programme had some variation from the previous years' activities. This time an exhibition of pictures, a bring and buy sale, a children's fancy dress parade, a baby show, darts and a display by the local fire service featured along with the intriguing 'bomb for Hitler' which was 'available all week'. The local effort also had a slogan - 'Birze Yont' - an old Scots phrase meaning something along the lines of 'forge ahead', 'press on' or 'push boundaries'.
Fife's 'Wings for Victory' campaign was set for 5-12 June with a target of £3,000,000 overall (half a million more than the 1942 Warship Week target). Each individual local area could set a target of their own as part of that overall objective. Largo and Newburn agreed on a target of £20,000, which at the time was considered to be equivalent to four spitfires. As with previous wartime fund-raising programmes, a committee was put together and a series of events arranged.
The notices below from the 2 June and 9 June 1943 Leven Mail show that this programme had some variation from the previous years' activities. This time an exhibition of pictures, a bring and buy sale, a children's fancy dress parade, a baby show, darts and a display by the local fire service featured along with the intriguing 'bomb for Hitler' which was 'available all week'. The local effort also had a slogan - 'Birze Yont' - an old Scots phrase meaning something along the lines of 'forge ahead', 'press on' or 'push boundaries'.
The programme was greatly supported by the local Scottish-Polish Society and their committee (the members of which are shown below, from 5 May Leven Mail). The exhibition of photographs in the Montrave Hall featured the work of Polish and other servicemen, with the "display being arranged in artistic manner by the local 'Wrens'". Colonel Saloni opened the exhibition. The grand concert at the same venue on Thursday was hosted by the Scottish-Polish Society and comprised dancing items, songs, pianoforte solos and violin selections. The display by the Fire Service included demonstration of rescue methods and incendiary bomb treatment, as well as humorous antics by the 'firefly' men (source 16 June Leven Mail). The Grand Fete in the grounds of Largo House had to postponed from 5th to 12th June due to weather. This featured games and races for school children, a baby show for the under threes, clock golf, tugs of war and a display of various physical exercises by the Polish troops.
Ultimately, these local events were hugely successful with the £20,000 target being exceeded. As the Leven Mail records below on 16 June, Largo and Newburn reached £24,017 by the end of the week's programme. The overall Fife target was also smashed, with £3,179,613 having been reached by the end of the week (Fife Free Press, 19 June).
The next post will conclude this series with details of the 1944 'Salute the Soldier' campaign.
The next post will conclude this series with details of the 1944 'Salute the Soldier' campaign.
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