The previous post looked at Largo's place within the East Neuk and how this was reinforced in the 1980s and 1990s when tourism-related marketing of the East Neuk embraced Lundin Links, Lower Largo and Upper Largo. The front and back pamphlet covers shown above date from 1988. This was was one in a series of leaflets promoting each of the main destinations along the coast. Each had specific local scenes and attractions depicted on the front cover but the same East Neuk advert on the back cover - offering an invitation to "discover the unique living history of this lovely part of the ancient Kingdom of Fife". Largo's front cover included the Robinson Crusoe statue, Largo Law, a golfer and the Crusoe Hotel.
Behind the marketing push sat a training initiative aimed at tourism related businesses. Under this East Neuk Maritime Project Training Initiative there was assistance at hand to develop skills around customer care, marketing, book-keeping and more.
The content of the leaflets above included a bit of local history, suggested walking routes, photographs of the area, a list of facilities, street maps and notably many advertisements for local businesses. Many of the businesses across the Largo villages advertised in the area's 1988 local guide. Most are now gone. A selection are shown below, which I hope will bring back some memories.
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